推荐理由
这款“UN Taste”标志设计充分体现了西南联合大学的精神与文化滋养的深厚内涵,通过将历史与现代美学巧妙结合,展现了一个兼具文化传承与亲和力的视觉符号。设计以书籍与碗的共生为核心图形,体现“知识滋养心灵,食物滋养身体”的双重理念,传递了对师生在困境中仍能找到快乐的敬意。色彩系统的选用不仅传达了学校的历史积淀与韧性,同时也增添了食品的温暖与丰盈感。字体设计则在保持传统庄重感的同时,融入了亲和力,进一步强化了品牌的文化联系。此外,细腻的设计细节,如“三校联线”与昆明地图的隐喻,更是赋予了品牌丰富的故事背景。整体而言,这一设计不仅呈现了一种超越时空的美味体验,更是知识与文化的甜美融合。
中文描述:
prompt: 联合国味道标志设计方案
核心理念:
以“西南联合大学精神”为灵魂,以“文化滋养”为形式,将西南联合大学的历史深度与美食品牌的温暖亲和融合,打造兼具文化底蕴与现代审美的视觉符号。
设计元素解析:
主图 —— 书本与碗的共生
书本化作碗:抽象线条将展开的书页转化为盛满食物的碗,象征“知识养心,食物养身”的双重理念,体现西南联大的文化内涵。
筷子如笔杆:两根筷子交叉如钢笔,笔尖点缀一粒米,巧妙暗示“用笔作枪,用食养命”的精神,缅怀战时老师学生在困境中依然坚韧奋战的精神风貌。
色彩体系:
赭石红(主色):源自校舍砖墙色,传递历史沉淀与坚韧不拔的力量;
麦穗金(辅色):象征温暖丰盈的食物,增强食欲联想;
灰蓝色(背景色):呼应“蓝布长袍”师生形象,平衡整体视觉质感。
字体设计:
中文采用“仿宋体”改良版,既保持碑刻的庄重,又柔和字体线条,体现亲和力;
英文字体为衬线体,与中文协调,字间嵌入细线轮齿图案,暗示学校工程系为战时粮食生产贡献力量的历史。
细节彩蛋:
碗边隐藏极细“三级学校联盟线”,由北大、清华、南开的标志性线条抽象连接而成,需放大观察;
留白部分勾勒昆明地图轮廓,地块用一颗辣椒点缀,隐寓地域特色。
品牌联想词:
战火燃烧 · 食品安全 · 文化延续 —— 一种穿越时空的味道,在每一口中展现知识的甘甜。
(可简化应用场景,将图形与“UN Taste”标准文字结合,以确保在小尺寸中的识别度。)
使用方法
UN Taste Logo Design Copy
Core Concept:
With the "spirit of Southwest Associated University" as the soul and "cultural nourishment" as the form, we integrate the historical depth of Southwest Associated University with the warmth and approachability of food brands to create a visual symbol that possesses both cultural heritage and modern aesthetics.
Design Element Analysis:
Main Graphic â The Symbiosis of Books and Bowls
The book transforms into a bowl: abstract lines convert the opened pages of a book into a bowl filled with food, symbolizing the dual concept of "knowledge nourishes the mind, food nourishes the body" from Southwest Associated University.
Chopsticks forming the pen barrel: Two chopsticks cross like a fountain pen, with a grain of rice embellishing the pen tip, subtly alluding to the spirit of "using the pen as a gun, using food as sustenance," paying tribute to the resilience of teachers and students who found joy amidst hardship during wartime.
Color System:
Ochre Red (Primary Color): Derived from the brick wall color of the university's buildings, conveying historical accumulation and resilience;
Wheat Gold (Secondary Color): Symbolizing warmth and abundance of food, enhancing appetite associations;
Gray-Blue (Background Color): Echoing the simple image of faculty and students in "blue cloth long gowns," balancing the overall texture.
Font Design:
Chinese uses an improved version of "Old Song Ti," retaining the solemnity of stone inscriptions while softening the corners to align with the approachability of food;
The English serif font resonates with the Chinese, with fine line gear patterns embedded between the letters "SWU," metaphorically referring to the contribution of the university's engineering school to wartime food production.
Detail Easter Eggs:
A very thin "Triple School Union Line" is hidden along the edge of the bowl: it is abstractly connected by iconic lines from the emblems of Peking University, Tsinghua University, and Nankai University, needing to be magnified for visibility;
Negative space forms the outline of the Kunming map, with the location of Dianchi marked by a chili pepper, subtly hinting at regional characteristics.
Brand Association Words:
War Flames · Food Security · Cultural Continuity â A taste that transcends time and space, revealing the sweetness of knowledge through each bite.
(The copy can be simplified for application scenarios into a combination of graphics + the standard text "UN Taste" to ensure recognition at small sizes.) --ar 1:1 --v 6.1 --stylize 100
过度的修饰词会破坏其风格。
效果图
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